Sara Copp · Franklin, IN
VP & CMO
of marketing
and growth.
Senior marketing executive building the customer acquisition engines, brand equity, and AI-powered marketing systems that scale companies — from Series B ecommerce to enterprise nonprofits.
The Record
Twenty years of
measurable outcomes.
Philosophy
Marketing should drive business outcomes, not just impressions.
Every campaign, every dollar, every dashboard should answer a simple question: did we make money, save money, grow something, or improve something? If it can't, it doesn't belong.
Read the full philosophy →Selected Work
Three chapters,
one story.
Army command. Agency ownership. Nonprofit turnaround. Same operator, three proving grounds for the same discipline: building things that grow.
Boys & Girls Clubs of Johnson County · Director of Development & Communications
The 90-Year Turnaround
Rebuilt a 90-year-old brand's digital presence, tripled corporate partnerships, and modernized fundraising with a strategy grounded in storytelling and measurable outcomes.
+40% donor acquisition · $500K+ secured · 65% retention
SCC Virtual Solutions · Founder & Principal Consultant
The Growth Practice
Built a consulting practice serving ecommerce brands, franchises, and executives with integrated demand generation, paid media, CRM, and AI-enabled marketing systems.
150+ organizations · 70+ franchise launches
U.S. Army · 101st Airborne · Captain, Company Commander
Command Under Pressure
Led healthcare operations for 400+ personnel through budget sequestration, combat deployment, and disaster response — the operating system beneath every marketing decision since.
Bronze Star · 200-person command · Combat deployment
Client Voice
What executives say after working with Sara on brand focus, growth strategy, and go-to-market execution.
Working with Sara has been one of the best business decisions we made all year. We've been building our business for 11 years, but it wasn't until I worked through Sara's coaching that I finally, clearly identified our focus — and she helped us get it done. She took all the ideas in my head and streamlined them into actionable steps. We now have a purposeful direction. Sara is knowledgeable and clearly an expert in her field. I would highly recommend her to anyone looking to develop a successful marketing plan.
Core Competencies
What I bring to
the table.
- ◆Customer Acquisition
- ◆Performance Marketing
- ◆Paid Media Strategy
- ◆Ecommerce Growth
- ◆Brand Strategy
- ◆Digital Analytics
- ◆Marketing Automation
- ◆AI & Digital Transformation
- ◆Cross-Functional Leadership
- ◆Go-to-Market Strategy
- ◆CRM & Lifecycle
- ◆Team Development
Let's build something great
Ready to grow?
Whether you're hiring a VP or CMO of Marketing, exploring fractional executive leadership, or planning your next growth chapter — I'd love to talk.