Case Studies
The receipts.
Three chapters of an executive marketing career. Same discipline — brand, growth, systems, leadership — applied across nonprofit, private sector, and command environments.
Boys & Girls Clubs of Johnson County
The 90-Year Turnaround
Director of Development & Communications · 2023–Present
The Problem
A beloved 90-year-old nonprofit had a dated brand, a 15-year-old website, and a fundraising engine that leaned heavily on institutional memory. Revenue goals exceeded $460K annually — and the digital front door didn't match the mission.
The Strategy
- —Rebuild the brand narrative around a 90th Anniversary storytelling arc
- —Modernize the digital experience — full website redesign aligned to growth objectives
- —Diversify revenue: corporate partnerships, foundation grants, community giving
- —Segment donor communications by lifecycle stage and giving capacity
Execution
- ◆Led first comprehensive website redesign in 15+ years
- ◆Launched integrated 90th Anniversary campaign across social, email, and events
- ◆Built out corporate partnership funnel with tiered sponsorship architecture
- ◆Stood up new donor journey and stewardship touchpoints
Results
SCC Virtual Solutions
The Growth Practice
Founder & Principal Consultant · 2016–Present
The Problem
Small-to-mid-market organizations — ecommerce brands, franchise systems, nonprofits — need executive-level marketing leadership but can't yet afford a full-time CMO. The gap between 'we need a marketer' and 'we have a strategy' was widening.
The Strategy
- —Position as a fractional CMO and strategic marketing advisor
- —Build repeatable playbooks for demand gen, brand, and digital transformation
- —Integrate AI-enabled workflows to scale small teams
- —Move clients from campaign thinking to systems thinking
Execution
- ◆Served as strategic advisor to 150+ organizations across sectors
- ◆Directed multi-channel campaigns: digital, email, paid media, social, content
- ◆Led digital transformation — website, SEO, CRM, marketing automation, AI
- ◆Supported 70+ franchise launches with go-to-market playbooks
Results
U.S. Army · 101st Airborne · Regional Medical Center
Command Under Pressure
Captain, Medical Service Corps · 2002–2016
The Problem
Direct operations for 400+ personnel through Army-wide budget sequestration, combat deployment to Afghanistan, and installation-scale emergency preparedness — while maintaining uninterrupted healthcare delivery.
The Strategy
- —Treat organizational readiness as brand + operations + message alignment
- —Build training and development systems that scale across a large workforce
- —Optimize resource allocation under severe budget constraints
- —Lead from the front — the operating bar for every team since
Execution
- ◆Commanded a 200-member Medical Company
- ◆Coordinated combat medical operations in Afghanistan
- ◆Planned installation-wide emergency preparedness and disaster response
- ◆Developed training programs for nearly 400 personnel
Results
More detail on request
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